Online Launch Event | Casebook on Entrepreneurship in Arts and Wellbeing – March 25, 2025, at 14:00 CET

How to turn new arts and wellbeing projects into THRIVING, sustainable ventures? Learn from five entrepreneurial cases!

In the context of the project “AWAKE: Arts & Wellbeing as a Creative Business and Future Livelihood,” we are happy to introduce the publication ‘Growing a Viable Entrepreneurial Model at the Intersection of the Arts and Wellbeing: Insights from Five Cases.’

The casebook presents five entrepreneurial initiatives led by professional artists, each supporting different groups—including infants, older adults, and individuals with chronic illnesses—through diverse artistic approaches. By examining how these ventures were developed, how they evolve, and their impact, the casebook provides insights into their unique journeys and future directions. 

The event will feature discussions with the contributing artists and creative entrepreneurs, offering an opportunity to learn from their experiences and explore the role of arts in wellbeing-focused entrepreneurship. 

REGISTER FOR THE ONLINE LAUNCH EVENT HERE (March 25, 2025 – 14:00 CET):

https://us02web.zoom.us/meeting/register/rdFKIx6ZQwKSRtf1JK5gqw

Keywords

health, wellbeing, artistic intervention, social innovation, creative entrepreneurship, sustainable business model

About the casebook 

This casebook is part of the AWAKE project that is co-funded by European Union Creative Europe programme, and is implemented by the Northern Dimension Partnership on Culture – NDPC together with Lapinlahden Lähde (Centre for Culture, Arts and Mental Well-being), Centrul Cultural Clujean (Cluj Cultural Centre) and Pôle Culture & Santé en Nouvelle-Aquitaine (Culture & Health Center).  

Acknowledgments 

Project partners and authors of the casebook  extend gratitude to everyone who contributed to the development of this casebook. A special thanks to the AWAKE project’s associated partners, practitioners, artists, healthcare professionals,  and participants in the featured initiatives.