AWAKE project builds path for Arts & Wellbeing as a Creative Business and Future Livelihood

We are thrilled to be the lead partner in the new Creative Europe co-funded project, AWAKE.

AWAKE: Arts & Wellbeing As a Creative Business and Future Livelihood” project aims to explore the intersection of arts and wellbeing from the perspective of creative business and future livelihood. By spotlighting emerging collaborative practices between arts and wellbeing, the project will:

– provide valuable educational material (a case book of business models);

– provide  training opportunities (workshops and a bootcamp);

– facilitate a purposeful and diverse round table discussion.

Our goal is to create avenues for entrepreneurial ventures and business prospects within this dynamic field. The work on the implementation will span over two years from November 2023 until October, 2025.

From January 16th to 18th the project partners convened for the first time in person at Pôle Culture et Santé en Nouvelle Aquitaine in Bordeaux, France, to lay the foundation for this collaborative venture. The meeting, led by the NDPC Project Advisor Kate Zilgalve-Masjukeviča and Acting Head of the NDPC Secretariat Krista Petäjäjärvi, involved discussions on the project’s progress, contents and as well as partners had an opportunity to exchange expirience and learn from each other.

Stay tuned as we embark on this transformative journey, promoting future solutions for holistic wellbeing and economic sustainability for both – the cultural and health sectors!

Co-funded by the European Union, “AWAKE: Arts & Wellbeing As a Creative Business and Future Livelihood” project will be implemented by the Northern Dimension Partnership on Culture (, in close partnership with The Lapinlahti hospital – Centre for Culture, Arts and Mental Well-being (Lapinlahden Lähde) from Finland, Cluj Cultural Centre (Centrul Cultural Clujean) from Romania and The Culture & Health Center (Pôle Culture et Santé Nouvelle Aquitaine) from France. We are glad to share the journey also with associated partners: Creative Industries Incubator by Investment and Development Agency of Latvia (LIAA Radošo industriju inkubātors) from Latvia, The Tallinn Business Incubators Foundation (Tallinna Loomeinkubaator) from Estonia, Arts & Health Coordination Centre of the Arts Academy at Turku University of Applied Sciences Taikusydän (Turun Ammattikorkeakoulu) from Finland, National Centre of Expertise for Cultural Education and Amateur Arts (Stichting Kennisinstituut Cultuureducatie en Amateurkunst) from Netherlands and Pauls Stradiņš Medical History Museum (Paula Stradiņa Medicīnas vēstures muzejs) from Latvia.

More info: Kate Zilgalve-Masjukeviča (