More arts, more wellbeing: CARE awareness-raising campaign

The more art and culture we engage with (both actively and receptively), the more at ease, more balanced, more in tune with ourselves and the world. More us. More you.
Arts and culture have this incredible capacity to get us out of our heads, to point to what matters, to connect us with ourselves and each other. So, of course, more of it is more of you.
Mental health challenges are on the rise across Europe, affecting over 85 million people. The CARE – Culture for Mental Health project proposes a new and creative approach to address these challenges, facilitating social transformation through culture.
Building on the legacy of the Art&Well-being and CultureForHealth projects, CARE encourages cross-sectoral collaboration between culture, health, social services, business, and education and promotes cultural participation as a way to improve the mental health and well-being of individuals and communities. The project aims to provide solutions at both structural and individual levels by integrating arts and culture into other sectors to support mental health and well-being of young people, working adults, and vulnerable communities across Europe. The project also strengthens the skills of professionals in the fields involved, establishes innovation labs in arts and health, and promotes the benefits of cultural approaches to mental health at European, national, and local levels.
Discover the project’s newest communication campaign!
Learn more about the CARE awareness-raising campaign on the project website
Partners and funding
- Cluj Cultural Centre – Coordinator
- European Festivals Association
- Društvo Asociacija
- ARTS for HEALTH AUSTRIA (AfHA)
- Bozar Center for Fine Arts Bruxelles
The CARE – Culture for Mental Health project will run for 3 years, from November 2024 to December 2027. The program is funded by the European Union’s Creative Europe Program and brings together experts from across Europe to explore the intersection of art, culture, and mental health for a healthier future.
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