March 2025 | Launching the AWAKE Casebook on Entrepreneurship in Arts and Wellbeing!

In the context of the project “AWAKE: Arts & Wellbeing as a Creative Business and Future Livelihood”, we are thrilled to introduce the publication:

‘Growing a Viable Entrepreneurial Model at the Intersection of the Arts and Wellbeing: Insights from Five Cases.’

This casebook presents five entrepreneurial initiatives led by professional artists, each supporting different groups—including infants, older adults, and individuals with chronic illnesses —through diverse artistic approaches. By examining how these ventures were developed, how they evolve, and their impact, the casebook provides insights into their unique journeys and future directions.

Authors: Annabelle Türkis & Ariane Vitou

You can download the Casebook from this page: https://ndpculture.org/studies/casebook-on-entrepreneurship-in-arts-and-wellbeing/