NDPC Cultural Forum meets b.creative
Project Duration
10-11 December 2020
Reaching new horizons for creative entrepreneurship and museums.
Keywords
Creative industries, museums, innovation, digital transformation, community engagement
Summary
How can museums and the creative industries shape resilient, connected, and inspiring futures together?
The NDPC Cultural Forum meets b.creative explored this question, bringing together cultural leaders, creative entrepreneurs, policymakers, and museum professionals across the Northern Dimension region and beyond.
What made this forum unique was its focus on the intersection of creative entrepreneurship, digital transformation, and museum innovation, paired with a practical, forward-looking approach to how culture and creativity can drive societal change, even during the challenges of a global pandemic.
Held both online and onsite in St. Petersburg, the Forum featured keynote speeches, panel discussions, and hands-on workshops, highlighting how museums can combine creativity, storytelling, and technology to reinvent their offerings while maintaining human connection and meaningful dialogue. Participants shared insights, built networks, and explored practical tools for strengthening community ties, supporting local creative entrepreneurship, and creating engaging digital content for museum audiences.
Objectives
- Highlight the role of culture and creative industries in driving positive societal change
- Foster collaboration between museums and creative entrepreneurs
- Explore practical methods for digitisation and storytelling in museums
- Strengthen connections across the Northern Dimension region and globally
Key Activities
- Keynote by Jon Stever on community-driven cultural policy and democratic innovation
- Panel discussion on cultural and creative sectors as change-makers for 21st-century challenges
- Workshops on:
- Strengthening community and museum communication
- Building local creative entrepreneurship communities
- Creating interactive augmented reality content for museums
- Human-centric storytelling in museum exhibitions
- Inspirational speech by Ott Sarapuu on digitising museums with storytelling-led approaches
- Networking and matchmaking opportunities for participants across regions
- Virtual Expo for showcasing projects, products, and organisations
Results
- Generated new ideas and practical tools for museum innovation and creative entrepreneurship
- Strengthened regional and international networks between creative professionals and cultural institutions
- Fostered dialogue on digitisation, storytelling, and the role of creativity in community building
- Supported museums in exploring interactive, digital methods for audience engagement